This is Customer Support
Apple’s Steve Jobs sent a letter out to all the early adopters of the iPhone. Seems that some are a little disgruntled that Apple is dropping the price of the 8gig phone by $200. Here’s a link to the letter from Jobs: Early Adopter’s Letter.
WOW. Now that’s how to take care of your customers and bring them back. Sure a $200 rebate would have been better. But, every early adopter knows that there is a price you pay if you are the first to purchase. Believe me on that one!
Apple continues to set the standard not only in bringing cutting edge technology, but also in customer service. Don’t know what I’m talking about…go into an Apple store.
It’s clean. Bright. The sales persons don’t really try to ’sell’ the product. They let you play with the toys and help you with the experience. Problems with something you’ve purchased? Bring it in and they’ll help you with it.
Hum…maybe the church could learn something from Apple here?
- Create an experience that people will want to come back to
- Have ample ’sales’ staff to greet and help the newcomers
- Provide an experience that would attract early adopters
- Keep up with the newest technologies, not resting on our traditions and what worked in the past
- Provide a clean, bright, welcoming experience
- Support the product you sell
- Evaluate and respond to your critics appropriately
Your thoughts……?
2 Responses to “This is Customer Support”
Yeah, good point…but I’m cynical enough to think Jobs planned the whole thing.
I found your blog through chasing some links from OTHER blogs. Good stuff. Care to exchange links with me?
Comment made on September 12th, 2007 at 11:17 amI can understand the cynicism. But, at least he didn’t leave them empty handed and he communicated to them their importance to Apple. It’s a beautiful piece of marketing.
Comment made on September 12th, 2007 at 12:14 pmLeave a Comment