Marketing a New Campus
Henderson Hills is beginning a new campus this coming Sunday, Sept. 9, 2007. We have been planning this new campus for over 9 months. We have a marketing plan for the campus, but wondered what everyone else would do if their church was beginning a new campus.
So…here’s the question, “If you were beginning a new campus on September 9, 2007, what would have been your marketing plan?” Here’s the type of info I’d like to see:
- When would you begin your marketing campaign?
- When would you conclude your marketing campaign?
- What different media would you use: TV, newspaper, mail-out, Internet, etc.?
- What would your ‘realistic’ budget be for your campaign?
Here’s some data for the discussion:
- The new campus is in Stillwater, OK. It’s home to Oklahoma State University the 2nd largest university in Oklahoma
- The campus is located at an elementary school
- The campus is 45 minutes away from our 1st campus
- We have many college students attending OSU
- We have a core group of 5 couples from Stillwater helping us begin the new campus
What would be your plan? Just curious…