Mar

Good Friday/Easter Promotions

We’ve been working hard to get the word out regarding our Good Friday Multi-Sensory Experience and Easter Weekend Services. This year we wanted to publicize more than we have in the past years. I’m not convinced that a lot of external publicity is the way to go all year. But, for certain times of the year, it seems like a good idea.

Here’s a list of what we are doing and some of the graphics that Eric Granata, our Graphics Designer, at Henderson Hills, created for us.

Promotions

NewsOK.com - purchased 100k impressions for 2.5 weeks leading up to Easter Sunday
The Daily Oklahoman - running Good Friday ads on these dates: March 28, April 1, & 4; Easter ads will run March 31 & April 7
The Daily Oklahoman Spring Church Guide - 1/2 page ad for Good Friday and Easter
Edmond Sun - running ads beginning April 1-6 for Good Friday and Easter
Edmond Life & Leisure - Good Friday ad will run week of March 29th and Easter ad will Run week of April 5
Invite cards - we have printed 7,000 cards. 5,000 will be attached to our weekend bulletins, 2,000 will be available for people at the church. These are going to be publicized from the platform at all services the weekends of March 24-25 and March 31/April 1
Yard Signs - we are asking each member of Henderson Hills to place a yard sign in their yard for three weeks beginning March 24 - April 15
For Your Kids - promotional items made available in the lobby of our church targeting families with preschoolers, children, and teenagers. We are printing specific calendars listing all the activities available at HHBC for each group. Our thought is that one way we can get those that don’t regularly come is through what we offer for their kids. It’s a hook, we know it, and we’re hopeful to catch some.
Google Adwords - specific ads related to Good Friday and Easter running for 3 weeks. By far, 3 to 1, we received more referrals to our web site from Google than all other search engines.