8 Ways To Make A Great First Impression
#6 - Look At Their Business Cards
How does this relate to the church making a GREAT First Impression? Business cards in the market place give you these things:
- Vital information - Name, address, phone, fax, email, cell phone, web address
- A look into their business practices - Does the card look good? Was it professionally printed? Does it look up-to-date or a flashback to the 70’s?
If you’re interviewing for a job, you need to find out vital information so that you can speak to the interviewer with some prior knowledge of the company. It helps you to ask the right questions to find out if the company is a right fit for you and you for them. Their business card also is a reflection on their commitment to excellence. A poorly designed business card is one look at how they view quality and attempt to project it to their potential customers.
In the church I can see two ways this relates:
- The Church Business Card - This could be our printed material, media, signage, web-site, cleanliness of facilities, etc. I’ve spoken about the importance of different forms of media here.
- The Visitors Business Card - This is the information they give to us when they attend. We call it our First Time Guest information.
Today I want to discuss #2, the information they give to us during their visit. This information comes to us either through the Worship Service or through our Small Groups. We ask all guests to fill out a Guest form in both places. Not rocket science, but what you do with that information is crucial.
Our goal is to make personal contact with a First Time Guest within the first week of their attending our church. Why is this crucial? We’ve found that most people DON’T expect a staff member from a church our size, approx 3,000 in worship, to call. When we do, there are some GREAT things that happen:
- We turn a Mega-church into a smaller church.
- We’re able to find out more information to help them get connected.
- We show them that we are interested in them personally.
- We are able to answer questions they may have or point them to the right ministry to get their questions answered.
- We have to opportunity to gain feedback concerning their visit, both good and bad.
- We get to pray with them and find out if they have any special needs.
They are usually BLOWN AWAY by this simple step. Take time to look at their business card, and help make their visit one that they will remember.
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