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Archive for Church Marketing

Marketing a New Campus

Henderson Hills is beginning a new campus this coming Sunday, Sept. 9, 2007. We have been planning this new campus for over 9 months. We have a marketing plan for the campus, but wondered what everyone else would do if their church was beginning a new campus.
So…here’s the question, “If you were beginning a new [...]

Extreme Makeover - HendersonHills.com

We’ve been working with Element Fusion our web design/host for the past 6 months to redo our web site.  Some of the things we wanted to do with this redo were:
Design

Move our site from being left justified to center justified
Increase the view-ability - most of our viewers have monitors with a resolution higher than 1280×800*.
Brighten [...]

Facebook and the Church

I’ve been using Facebook for a little over 4 months now.  Not too much of an early adopter with this one.  My sons have been power users for about 2 yrs.
I joined Facebook to see how it could be used for the church.  In the past four months here are a few ways that I [...]

What Do You Dismiss?

I have to start this post off with a few definitions from the American Heritage Dictionary… 
Dismiss - to put off or away, esp. from consideration; put aside; reject
Ignorance - the condition of being uneducated, unaware, or uninformed
Insensitivity - deficient in human sensibility, acuteness of feeling, or consideration; unfeeling; callous
How often do you, or I, dismiss an….

idea
thought
statement
person
situation
movie
song
generation
culture

….(you add [...]

Communication Decisions

I’ve been asked a few times how we, Henderson Hills, make decisions as to what gets included in our communication pieces. I’m including part of an email that I sent to someone trying to explain the steps we take to determine what gets promoted and what does not. 
Yes, you read that right….some things don’t get promoted! Now don’t [...]

Yellow Pages?

After going through my first round of negotiations with the multiple Yellow Page companies I have a few thoughts: 

I don’t think we should totally abandon yellow page ads, but I’m not convinced that we need to spend the amount of dollars that we have spent in the past.
I have been totally amazed at the cost of [...]

Good Friday/Easter Promotions

We’ve been working hard to get the word out regarding our Good Friday Multi-Sensory Experience and Easter Weekend Services.  This year we wanted to publicize more than we have in the past years.  I’m not convinced that a lot of external publicity is the way to go all year.  But, for certain times of the [...]

8 Ways To Make A Great First Impression

#7 Make Good Conversation
I’m convinced that being a good conversationalist is a gift.  One of my friends, Ken Maulsby, is truly a gifted conversationalist.  He can talk to anyone.  In fact we’ve seen him talking to a brick wall before and was enjoying it!
Having “people” people at key points in your building is a way to [...]

Church Communication Discussion Group

I am a member of a couple of Google Groups and have found them very useful.  I’m currently a member of these groups:

ChMS Discussion - Discussion of needs and ideas for Church Management Systems.
ChurchBIT - A place where churches and those who serve the church can learn about web technologies in order to fulfill the great commission. [...]

8 Ways To Make A Great First Impression

#6 - Look At Their Business Cards
How does this relate to the church making a GREAT First Impression?  Business cards in the market place give you these things:

Vital information - Name, address, phone, fax, email, cell phone, web address
A look into their business practices - Does the card look good?  Was it professionally printed?  Does it [...]

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